Muara Museum

Muara is a space dedicated to exploring history, culture, and the arts through a contemporary and critical lens. Muara, meaning “estuary” in Malay, marks the birthplace of Kuala Lumpur, where two rivers meet and the city first took root. The brand identity is shaped by this spirit of convergence—where past, present, and future flow into one another through art and dialogue. At its heart, Muara is a bold space for the arts: the flowing M in the logo echoes the rivers, doubling as both a symbol and a frame for creative expression. Strong, minimal typography gives the identity its clarity and confidence, while colours are drawn from the layered textures of Kuala Lumpur's history. Every element speaks of resilience and renewal, anchoring Muara as a place where stories gather, much like the rivers that define its name.

Client

Muara Museum

DELIVERABLES

Pitch

Year

2025

TEAM

Darling